Blue pill or red pill

Video: The Matrix (1999), Warner Brothers

Starting or developing a company is a constant reality check. A key scene from the science fiction classic movie The Matrix (1999) with two main characters Morpheus and Neo has made it from pop culture into the age of memes. The scene and interpretation are predestined for founders.

“This is your last chance. After this, there is no turning back. You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill—you stay in Wonderland, and I show you how deep the rabbit hole goes.” – Morpheus, The Matrix