Kai Baumgartner is an investor, business angel, entrepreneur, senior executive, consultant and is holding currently a position as Managing Director (CEO).
Additionally he consults various companies and startups in the area of marketing and sales, digital transition (all things digital).
He served as Director Digital Transformation, Marketing & Sales in an operational European Private Equity Industry Holding with € 500m sales within their owned companies (2016). The holding has three established business units: Private Equity, Real Estate and Family Office. PE's focus are small and mid-sized family owned companies with or without succession plans and carve-outs from bigger .Inc companies. Sales and revenue targets for each acquired company range from € 30 - 500m annually. Prior he served as as Chief Commercial Officer (CCO) in a growing and profitable SaaS company, was Consultant or Marketeer at PowerBar (Nestlé Deutschland AG, Nestlé Nutrition, Nestlé SA) and introduced E-commerce to EMEA region.
As serial entrepreneur and active triathlete (since 1989) he owned and published the leading (in terms of internet reach) European triathlon online magazine 3athlon.de eZine (1999-2010). The Ironman finisher is long term Chairman of several sports associations (NGO's, since 1998) up to state level (Hessischer Triathlon Verband, 2009), initiated Draftathlon.com (2004) and produced content for World Triathlon Corporation's Ironman.com platform (2002-2009) in EMEA and globally and was Director at innaugural IRONMAN Frankfurt am Main.
He has worked intensively with many German IRONMAN Triathlon World Champions as media partner, sponsor and in the field of marketing Thomas Hellriegel (1997 World Champion), Normann Stadler (2004 and 2006 World Champion), Faris Al -Sultan (2005 World Champion), Sandra Wallenhorst (2009 and 2010 European Champion) and Stefan Holzner (2003 and 2004 European Champion) are a few names to mention. He recognized the talent of Patrick Lange (World Champion 2016, 2017) early on and provided him with material as a teenager, but critically evaluates the tactical race design of Lange especially in 2018.
According to the weekly magazine DIE ZEIT, "one asks best (in terms of triathlon and Ironman) Kai Baumgartner. Scarcely another in Germany is so long and intensively with this sport in which he has been active for twenty-five years." Germany's most widely read daily newspapers, such as BILD, regularly rely on the long-standing analyst of the sport of triathlon for their Ironman Hawaii or Olympic triathlon features. Weekly news magazines such as DER SPIEGEL and its offshoot Spiegel Online like to fall back on the active endurance athlete for their research.*
He's holding positions as Chairman and Co-Founder of (former) non-profit Adobe User Group Dreamworker.de since 1999.
He published while studying at University Kassel several IT related books at Addison-Wesley, Markt und Technik, Galileo Press and Sybex Publishing. He is an author for ct (Heinz Heise), Internet Intern, MX Magazin, PC Intern (Data Becker) and Internet Professionell (VNU Business Publications). He spoke and presented regularly at CEBIT (Hannover, Germany) trade show for clients like Adobe (Macromedia).
His philosophy of life can be summarized with "simple and active lifestyle".
Source*: DIE ZEIT, weekly circulation: 498,439 copies, reach up to 2.34 million readers. BILD, weekly circulation: 1,687,717 copies, reach 12.31 million readers. DER SPIEGEL, monthly cirulation of 765,178 copies