Smart investments

in smart teams and ideas

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Kai Baumgartner is a founder, consultant, senior executive manager, business angel, venture capitalist and investor for pre-seed, seed and early-stage investments in start-ups and ventures with a clearly defined unique selling proposition (USP) and - at best - an unfair (competitive) advantage (UCA) over competitors.


Investments as a business angel and venture capitalist in excellence in teams, ideas, operational implementation, products and services with a focus on HealthTech, BioTech, Functional Food, Sport, Mobility, Security, Cyber Security, Demographic Change, SaaS, and AI.


Development of strategies and optional operational implementation and execution for start-ups and companies in growth, global scaling or turnaround situations.

Senior Executive

Permanent or temporary takeover of functions in management or senior management as interim executive in portfolio ventures or companies of third parties.


A selection of current and past portfolio companies, clients and own professional positions.

Adcuram Group

Private Equity


Software, SaaS

BodyScanning CRM



Sports Media Publishing


Sports Events, Sports


Functional Food


Functional Food


Health Tech

Baumgartner Capital

Venture Capital


A few milestones as Entrepreneur.

  • 1994

    Baumgartner Consulting

    Founding of Baumgartner Consulting with early clients like Adobe, Inc.

  • 1999


    Co-Founder and Chairman of official Adobe (Macromedia) User Group

  • 1999


    Founder and CEO of, a leading special-interest triathlon online community in Europe with multi-channel commerce.

  • 2014

    Baumgartner Ventures

    First investments as Business Angel in SaaS and functional food start-ups.


Our small team looks forward to hearing from committed founders and entrepreneurs. Further information about Kai Baumgartner is available in the resume.

Kai Baumgartner

Kai Baumgartner

Member of the Board, Partner, CEO, CCO

Maria Huber

Maria Huber


Tim Schneider

Tim Schneider


Curriculum Vitae

In addition to the following resume, a tabular curriculum vitae of Kai Baumgartner is available on LinkedIn and Xing.

Kai Baumgartner is an investor, venture capitalist, business angel, entrepreneur, senior executive and consultant. He advises various companies and start-ups.

He was interim Managing Director (CEO ad interim) of Prairieberries Europe GmbH, a growing and well-funded functional food ("Organic Foods") company with D2C and B2C distribution models of CPG and nutritional supplement (NEMs) product lines based in the heart of Munich, Germany and production facilities on the American continent, which have been growing plants with high quality ingredients on site since 1993. The patented, unique health benefits of the product range are to be further disseminated in strategic markets. The company is part of a globally active Family & Friends Office Holding.

He was the Director for Digital Transformation, Marketing and Sales at Adcuram Group AG's operations team, a European private equity industry holding with the divisions Private Equity, Real Estate and Family Office, which operates locally in the portfolio companies. In 2017, the subsidiaries achieved a turnover of 600 million euros. Investments are made in small to medium-sized companies with a turnover of 30 to 500 million euros, which often seek a succession arrangement through the departure of the owners or founders, as well as carve-outs from corporate structures.

Before that, he held the position of Chief Commercial Officer (CCO) at Logisch! Consulting GmbH, a growing and profitable SaaS company and was a marketer in the management of PowerBar Europe GmbH (Nestlé Deutschland AG, Nestlé Nutrition, Nestlé SA) with responsibility for a wide range of topics such as e-commerce and marketing & sales.

As a serial entrepreneur and active triathlete, he published the triathlon online magazine eZine, which over the years has had the widest reach in Germany and Europe based on unique visitors and page impressions. The Ironman Triathlon Finisher was for many years chairman of various sports associations (NGOs) up to state-level (Hessiischer Triathlon Verband e. V.) and initiated the successful grassroots democratic movement He was with the World Triathlon Corporation, Inc. (Wanda Sports Holding Co., Ltd.) as a freelance consultant for live race reporting and content production on the digital platform and as divisional Leader and Director at the premiere of Ironman European Championship in Frankfurt am Main, Germany.

He has worked extensively with many German Ironman Triathlon World Champions as a media partner, sponsor, and marketer. Clients and partners were Thomas Hellriegel (World Champion 1997), Normann Stadler (World Champion 2004, 2006), Faris Al-Sultan (World Champion 2005), Sandra Wallenhorst (European Champion 2009, 2010) and Stefan Holzner (European Champion 2003, 2004). He recognized the talent of Patrick Lange (World Champion 2016, 2017) early on and equipped him with material. Meanwhile however, he critically evaluates Lange's tactical race design, especially in 2018.

According to the weekly DIE ZEIT, "the best thing to ask (in terms of triathlon and Ironman triathlon) is Kai Baumgartner. Hardly anyone else in Germany has been so long and intensively involved in this sport, in which he has been active for twenty-five years." Germany's most widely-read daily newspapers, such as BILD, regularly use the sport's long-standing analyst for reporting on the Ironman Hawaii or Olympia. Weekly news magazines such as DER SPIEGEL and its offshoot Spiegel Online like to base their research on the active endurance athlete.* His availability as an expert for the above media in the field of triathlon and endurance sports is suspended for time and ethical reasons currently.

He has published IT reference books in publishing houses such as Addison-Wesley, Markt und Technik, Galileo Press and Sybex (1, 2, 3) while still at school and university (STEM, economics). As a specialist author, he supplied magazines such as ct (Heinz Heise), Internet Intern, MX Magazin, PC Intern (Data Becker) and Internet Professionell (VNU Business Publications) with current specialist articles.

He was a regular speaker at the CEBIT trade fair in Hannover (Germany) or at DAX companies and the Fortune 500, where he gave lectures for Adobe (Macromedia), for example. As co-founder, he has also been chairman of the (former) Adobe User Group since 1999 and is thus a permanent member of the executive board and chairman respectively.

He adds his passion for self-optimization, including mental and physical health, coupled with his commitment to disruptive innovation, to his business's everyday office life.

In his spare time, Kai Baumgartner appreciates nature, sports, and outdoor activities all year round and values learning new things.

His motto in life can be summed up well with:

"simple and active lifestyle."

*Source (2017): DIE ZEIT, weekly circulation: 498,439 copies, reach 2.34 million readers. BILD, weekly circulation: 1,687,717 copies, reach 12.31 million readers. DER SPIEGEL, monthly circulation of 765,178 copies, reach 1.6 million readers.

Pitch Deck

A presentation consisting of about 10 single slides in the pitch deck is recommended for a first contact via e-mail. The presentation should be optimized in file size and attached as pdf or in common open-source formats.

0) Cover sheet
1) Team, historical outline
2) Company, product, services
3) Success record, proof of concept
4-5) Market, competition, USP (unfair advantage)
6-8): Plans on how to win the market: Product, growth, KPIs
9) Schedule, next steps
10) Wish list: Financing, network, etc.
11+) Appendix with detailed figures, analysis down to micro-level, etc.

An article worth reading deals with the structure of a template for pitch decks using the example of Peter Thiel.


The preferred process of contacting us is a meaningful, precise and short e-mail. A three-liner, optionally with a well-structured pitch deck presentation is sufficient for 95% of all inquiries.

Kai Baumgartner - Königinstr. 45 - D-80539 München